That simple phrase we all throw out there, “keep me posted”, took on a new meaning last week when pro-manchester facilitated Tangerine Communications’ masterclass, ‘An Intro to Social Media for Business’.
Tangerine’s Digital Planner, Kineta Kelsall, and Senior Content Executive, Gemma Lockwood, focused on four major social media platforms- Facebook, Twitter, LinkedIn and Instagram. The session provided business attendees an insight into the power of social media from a corporate viewpoint, with plenty of demonstrations, group discussion, and practical tasks. They integrated tech-savvy tips and social media hacks, such as their unique Twitter hashtag #TangTalksSocial for delegates to tag content they posted in the session.
Concentrating specifically on the four popular platforms, the session focused on how to use and navigate them, their targeting capabilities and ‘reach’, the type of content posted on the platform and the importance of engagement with content posted.
One example showed Facebook as having the best reach and targeting capabilities, simply because of the sheer numbers of people using the site in society today. We’re talking in excess of two billion users. Personal account users can still be reached by advertising and brands. Personal Facebook accounts are ‘mined’ for snippets of personalities, interests, and choices, providing very useful targets on a company to customer basis. Other social media platforms do not offer as much information on user profiles. Kineta explained that Facebook uses long-form content, meaning longer and wordier posts, whereas Twitter posts are limited to a shorter, snappier 140 characters, more effective on a sales basis.
Twitter was also explored as a platform for customer service and relationship building, as well as an Instagram as a medium for inspirational visuals.
Additionally, LinkedIn was mentioned as being held in high regard for employee engagement and helping people to network professionally.
Relevant, targeted content means higher rates of engagement. Reaching the right audience is key and browsers can be converted into customers and clients.
Forms of engagement across the four platforms vary. Instagram sees likes, comments, shares and even viewing a minimum of three seconds of video content as engagement.
The demonstration of how to use Facebook’s Business Manager section to create and customize content was useful for those who felt they had enough knowledge now to begin posting advanced content from their companies’ social media accounts.
The latter half of the session ran through Tangerine’s tips for creating a social media strategy. This comprised three key components- spend, creative and audience. Having the money to put behind your ideas, creating compelling content and knowing your audience is the key to converting people into customers.
Practical, relevant knowledge could be applied immediately back in the workplace to advance the image, profile, sales, research, networking…the list goes on. Tangerine’s masterclass showed how companies can use the social media platform most suited to their content and professionals can use it to their advantage. Social media is making a massive difference to businesses globally.
Join in, keep posting and keep posted