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December 10th 2018, Monday
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I want to find the weather for in .

TFN Fashion eCommerce Summit – 10th July 2018

Posted by Mel Hill on 7th June 2018

TFN Fashion eCommerce Summit – 10th July 2018
The Studio 51 Lever St,
M1 1FN

WHAT?

A one-day event bringing together some of the UK’s leading fashion eCommerce experts, suppliers and brands to share best practice and innovation in the industry
The event will feature keynote speeches, plenary case studies and panel discussions sharing the latest industry insights to help you increase sales from customer acquisition, engagement or retention to conversion. Hear about the latest tools and platforms, social ecommerce, cyber security, data and marketing.

AGENDA:

Keynote

Sach Kukadia – Founder of Secret Sales

Panels

Internationalisation

This panel will discuss strategies on how to grow an ecommerce business internationally. The panellists will share their own experience and expertise looking at such topics as how to identify which territories to expand into, how to trade in multiple currencies, managing multiple language sites, working across different time zones and working with partners in different countries; plus more.

Ethical & Sustainable

As consumers become more conscious of where they make their purchase, this panel will discuss what considerations a fashion ecommerce business needs to look to stay ethical and sustainable. They will look at manufacturing processes, using sustainable materials as well as the wider question of ethical working practices.

Influencer Marketing

The panellist will discuss the importance of using influencers as an essential part of the modern day marketing mix, looking at how to identify the right influencer, what to pay, what to expect in terms of ROI and how to build long term partnerships.

Skilling Up

An open discussion around recruiting and building a skilled ecommerce team. What job roles you need to create, how to find the right staff to fill these positions and how to train up new or existing resources.

OTHER SUBJECTS:

  • Web Personalisation
  • ROI on Paid For Social
  • Fraud Avoidance in eCommerce
  • Omnichannel Best Practice
  • Digital Marketing Best Practice
  • Email marketing
  • Affiliate marketing
  • 3rd party market places
  • Affiliate networks
  • Building your brand on TV
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