Skinny Tan, the celebrity endorsed fake tan start-up that raised £60,000 on Dragons’ Den, has chosen Manchester digital marketing agency Return to take charge of its paid search efforts.
Originally from Essex, Louise Ferguson and Kate Cotton founded the brand in 2012. Their ambition was to produce a range of natural, streak-free tanning products that could be enjoyed by every shape, size and skin type. In addition, the founders wanted to create a fake tan product containing minimal chemicals.
Since their success on Dragon’s Den, the brand has gone from strength-to-strength, winning endorsements from celebrities including Made in Chelsea star, Lucy Watson.
Skinny Tan products are now stocked by high street giants Boots and Superdrug, with over 200 stockists across the UK and Northern Ireland.
“Skinny Tan is such an exciting brand and we are thrilled to be working with them to help the business achieve its huge growth potential.” said Rachel Smith, Paid Search Manager, Return.
Skinny Tan are the latest beauty brand to partner with Return. Most recently, the agency was selected by Unicorn Cosmetics to deliver its paid search, paid social and conversion rate optimisation campaigns.