Make Events has appointed Alex Morrisroe as Commercial Director and he becomes the first member of the senior management team.
Alex moves from Smart Live, part of the Smart Group, where he held the position of Sales and Marketing Director. Prior to Smart, Alex spent 12 years at Concerto Group working with numerous divisions including Concerto Live (now Clive Agency), where he was their Head of Client Services.
In his new role Alex will be responsible for expanding Make Events’ existing client based and driving the business growth.
Founder and Managing Director of Make Events, Holly Moore, announced earlier in the year that the year-end figures will be up 131%, following a brand reposition in June and multiple new client wins, including The Hut Group, Puma and Swinton.
Holly Moore said: “We embarked on a rigorous talent search for this new team and we were blown away by the talent that applied. The appointment of commercial director is in line with our growth strategy and Alex’s knowledge of the industry blew us away.”
Alex Morrisroe said: “Make Events has been on my radar for some time because of the amazing work they have been delivering and the clients they work with, so when the opportunity came up to join the team, it was an easy decision.
“I plan to bring my experience working within leading agencies and with major brands to help grow the business.”